Welcome to the ASEAN Tourism Forum (ATF) 2020. Over a span of close to 40 years, the 10 member states of ASEAN have made immense progress in their efforts to promote this region as a single collective tourism destination with a culturally diverse variety of attractions and travel experiences. 

The last 4 decades focused on tourism developments across ASEAN destinations that have given the region increased awareness to draw continued interest from international travelling communities with novel and re-engineered propositions. Meanwhile, ASEAN’s prevalent message to the world echoed all that was unique in its appeal – its natural richness, its heritage and resolve for success.

Today, in a time when phenomenal global urbanisation, new eloquence, and technological advancements are driving a new breed of travellers, ASEAN is at the crossroads of its next milestone. More than ever before, ASEAN recognises the need to keep pace with the dynamics and demands of changing travel patterns, demographics, behaviours and preferences.

At the 39th ASEAN Tourism Forum, held in Brunei Darussalam, the future of ASEAN travel will be the focal point of industry conversation and opportunity at both official meetings and TRAVEX – the world’s largest ASEAN destination, product and service showcase. As fresh perspectives and innovation take centre-stage to ready tomorrow’s ASEAN, the region’s potential burns bright as it seeks unchartered pathways and campaigns that look forward to the next generation of travel.