Hosbec launches the ‘HOSBEC BUSINESS’ brand to position itself in the meetings and incentives market

MICE EUROPE
Hosbec launches the ‘HOSBEC BUSINESS’ brand to position itself in the meetings and incentives market
MICE Magazine

The Valencian hotel business association HOSBEC has created the new brand 'HOSBEC BUSINESS' with the aim of positioning its hotels and the Valencian Community as a destination in the MICE industry

With 40 hotels, 6900 rooms and 189 rooms and halls adapted for the celebration of events in the Valencian Community, HOSBEC Business wants to represent institutionally and give greater visibility, both nationally and internationally, to all the hotels members of the association and oriented to the MICE and Business market segment.

Through this new product club, HOSBEC aims to establish itself as a channel for positioning and improving the MICE and Business market in the Valencian Community and to become a leader of the hotel offer in this niche, taking advantage of the active role of the employers’ association in the main socio-economic, business and tourism institutions of the Valencian Community.

HOSBEC Business has 40 hotels – 32 aimed at the MICE market and 8 at the Business market – with a total of 6,900 rooms and 189 rooms and halls adapted for the celebration of any type of event. The province of Alicante has 23 hotels associated with Hosbec Business (18 MICE and 5 Business), Valencia has 10 (9 MICE and 1 Business), while Castellón has 7 establishments (5 MICE and 2 Business).

With the creation of Hosbec Business we intend to boost the positioning of the Valencia Region as a destination for meetings, incentives, events and congresses.

Thanks to the institutional position of HOSBEC, we want to improve the current image of the Valencian Region in business tourism, showing the quality of the accommodations adhered to HOSBEC Business as leading examples for the celebration of any type of event, congress and meeting. HOSBEC Business seeks to be the actor on which the institutional representation of the sector and its accommodations within the region is based, as the Valencian Region can and should aspire to be a destination of reference both nationally and internationally
Javier Gallego, vice-president of Hosbec.

With the aim of energizing and establishing the Comunitat Valenciana as a MICE destination of international reference, HOSBEC Business has participated throughout 2022 in 3 fairs, several meetings and events, maintaining direct contact with more than 40 national and international agents interested in developing events and implementing the different congress spaces, as well as the adapted accommodations in their agendas.

The Valencian Community is one of the most competitive tourist destinations at national level, also within the framework of MICE tourism, a market that reinforces the deseasonalization of the sector as it attracts visitors throughout the year, and increases the average expenditure per tourist. As an example, in 2019, the average expenditure per MICE tourist in Spain was 330% higher than that of holiday tourists
Nuria Montes, general secretary of Hosbec

In terms of infrastructure, the Valencian Region has six conference centers, four fairgrounds with more than 230,000 m², several congress and exhibition centers, and an infinite number of unique venues.

The hotel industry undoubtedly provides a differential value to the Valencian Region as a MICE destination. HOSBEC Business member hotels alone offer more than 180 rooms and halls for events, ranging from small meetings to large conference and meeting rooms.

HOSBEC
Created in 1977, the Hotel and Tourism Business Association of the Valencian Community (HOSBEC) has 309 members located in 43 destinations in the three provinces of the Valencian Community and a total of 100,118 beds. It is currently the institution with the largest business representation of tourist accommodation companies in the Valencian Community.

Help us by sharing. We appreciate it.

DON'T MISS...

MICE Novotel Jaipur Convention Centre Honorable Owners

MICE ASIA

NOVOTEL Jaipur Convention Centre opens its doors

This strategic alignment enhances Accor’s ability to cater to the needs of business and conference travelers by offering a comprehensive solution that merges top-notch accommodations with world-class event facilities.

MICE EUROPE

SEVILLA: WESEN DES NATIONALKULTURERBES

Ganz Sevilla ist ein Monument. Es war immer so. Es gibt die Spuren der Kulturen und Menschen, die hier gelebt haben. Menschen kommen und gehen, ein Jahrhundert folgt auf das andere und Sevilla verändert sich, ohne sich zu verändern. Erlebe es. Fühle es.

MICE ASIA

World’s Aviation and Logistics Changemakers Converge on Hong Kong to Steer Future Development in 2024

The world’s logistics and aviation sectors are eagerly looking to Hong Kong as the powerhouse driving industry collaboration and growth. Esteemed professionals are inspired by the city’s innovative infrastructure, its strategic significance as a global hub for logistics and aviation, and its pivotal role as the gateway to the Greater Bay Area.

MICE Casablanca - Casablanca as a MICE destination

MICE AFRICA

MICE in Casablanca

If you’re looking for a MICE destination that offers the best of both worlds, look no further than the Casablanca region. This dynamic and appealing region is not only a melting pot of cultures and religions, but it is also a thriving business hub.

Event Venues Oman Al Bustan Palace a Ritz-Carlton Hotel MICE Oman

MICE ASIA

3 Event Venues in Muscat, Oman

Muscat is home to some of the most incredible event venues in the region. From state-of-the-art conference and exhibition centers to luxurious resorts, there’s an event venue to suit every type of event in this vibrant city.

MICE EUROPE

The Faroe Islands as a MICE destination

The Faroe Islands are an absolutely stunning and unparalleled MICE destination. These breathtaking islands offer an array of event venues, including the state-of-the-art Nordic House conference center and a selection of hotels and guesthouses to fit any budget.

We love MICE

Don't miss our new
MICE Events section

MICE Magazine
A 100% online magazine aimed exclusively at MICE industry with a curated Selection of MICE Destinations, Venues & Events.