Vivid Sidney record-breaking
The Local Business Program offers businesses a chance to join the festival’s vibrant community and benefit from the increased visitation brought by Australia’s largest festival. The program encourages festival-goers to visit, shop, or dine locally and supports businesses with promotion on the Vivid Sydney website and professionally installed assets to attract customers.
As part of the NSW Government’s commitment to supporting the local business community within the event footprint, the Vivid Sydney Local Business Program has helped vividsydney.com generate over 380,000 industry and event partner leads during the 2023 festival campaign period.
Participating businesses providing unique experiences for Vivid Sydney newcomers and returning visitors include:
- Sydney Harbour Kayaks: Offering evening kayaking tours to view the Vivid Sydney lights from the water.
- Hickson House: Featuring illuminating projections, exclusive gin tastings, and an immersive dark room experience on Friday and Saturday nights.
- Disco Peeps Au: Leading guests on a singing and dancing walking tour through installations in Darling Quarter, Barangaroo, and Circular Quay.
- Mutha Runner: Hosting ‘Run Vivid,’ a 6.5km social run club that forms a moving light installation with participants wearing neon-colored running vests.
This program exemplifies the NSW Government’s dedication to bolstering local businesses and enhancing the Vivid Sydney experience for all.
Find more details on the Local Business Program and exclusive deals during Vivid Sydney 2024 at vividsydney.com.
Steve Cox and Mikey Enright declarations
Vivid Sydney brings hundreds of thousands of visitors to the city from across Australia and around the world to experience the Southern Hemisphere’s largest festival of light, music, ideas and food.
I am so pleased more than 200 businesses have registered to work with Vivid Sydney to ensure their business shines brightly to so many potential customers visiting the festival to have an unforgettable experience.
Vivid Sydney plays a key role in driving visitation to Sydney and supporting the NSW visitor economy and we want to ensure all our visitors enjoy their Vivid Sydney experience and leave wanting to return for even more of Sydney’s hospitality.
Vivid Sydney attracts huge crowds of consumers to the Rocks precinct. Hickson House has had great exposure through the Local Business Program and we’ve been able to elevate the experiences to them.